Defining HILA Report Metrics: Advocacy

This article provides the data and associated ranges for the Advocacy metric in the HILA report.

Advocacy measures whether learners would actively advocate for others to participate in the course, combining measures of (1) whether they would recommend the course to others with (2) whether they found the course valuable.

Advocacy category ranges

  • Strong Advocate: 84-100
  • Advocate: 70-83
  • Weak Advocate: 56-69
  • Neutral: 42-55
  • Weak Critic: 28-41
  • Critic: 14-27
  • Strong Critic: 1-13


The Value metric comes from the end of course learning measurement survey. Learners are asked the extent to which they agree that the course was valuable to them in their role, on a scale from Strongly Disagree to Strongly Agree.

Net Promoter Score (NPS) categories

Net Promoter Score is a widely used metric that measures the extent to which a person or group would recommend a product or service. In our case, learners are asked the extent to which they would recommend the course to a colleague, on a scale from 0-10. 

Responses by each learner are broken into the three categories listed below. To obtain the overall NPS for the course, you subtract the percentage of detractors from the percentage of promoters. NPS scores range from -100 to +100.

  • Promoter: The learner gave a rating of 9-10.
  • Neutral: The learner gave a rating of 7-8.
  • Detractor: The learner gave a rating of 0-6.

Here is an example to illustrate how the calculation is made:

  • Cohort(s) size: 12 learners
  • Promoters: 6 learners (i.e. 50%)
  • Neutral: 2 learners (i.e. 17%)
  • Detractors: 4 learners (i.e. 33%)

The NPS score for this group would be +17, stemming from 50-33 (% Promoters - % Detractors).

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